Case Studies

Adstream

Strategy, Content & SEO, Web Design

Local agency meets global AdTech organization to discuss how to update their marketing strategy, content & SEO and web design.

The Challenge

Local agency meets global AdTech organization to discuss how to update their marketing strategy, content & SEO and web design.

Craft 2020 go-to-market strategy for entire product line
Introduce paid media to marketing strategy
Redesign website to enhance customer experience (CX)
Curate a content strategy that implements search-engine-optimization tactics

The Approach

STRATEGY

Mizu's recent partnership with Louis Licari inspired them to come to Ignite Marketing Solutions to update their current marketing strategy and introduce paid search and social ads. We started by identifying their unique selling points that differentiated them in NYC as well as the US, as we wanted to start attracting VIP talent for Louis Licari.

Ignite repositioned Mizu from "hair for all" to "elite hair", targeting an audience that showcased increased conversion behavior. This helped to reduce CPA's while increasing revenue. We then introduced paid search and social ads that targeted this new audience and drove increased brand engagement on these channels.

WEB DEISGN

Mizu's recent partnership with Louis Licari inspired them to come to Ignite Marketing Solutions to update their current marketing strategy and introduce paid search and social ads. We started by identifying their unique selling points that differentiated them in NYC as well as the US, as we wanted to start attracting VIP talent for Louis Licari.

Ignite repositioned Mizu from "hair for all" to "elite hair", targeting an audience that showcased increased conversion behavior. This helped to reduce CPA's while increasing revenue. We then introduced paid search and social ads that targeted this new audience and drove increased brand engagement on these channels.

CONTENT & SEO

Mizu's recent partnership with Louis Licari inspired them to come to Ignite Marketing Solutions to update their current marketing strategy and introduce paid search and social ads. We started by identifying their unique selling points that differentiated them in NYC as well as the US, as we wanted to start attracting VIP talent for Louis Licari.

Ignite repositioned Mizu from "hair for all" to "elite hair", targeting an audience that showcased increased conversion behavior. This helped to reduce CPA's while increasing revenue. We then introduced paid search and social ads that targeted this new audience and drove increased brand engagement on these channels.