Case Studies

Emerald Black

Social Media

Emerald Black is a sustainable fashion brand born in Brooklyn, New York that is changing the way we wear tank tops.

The Challenge

Sustainable fashion brand Emerald Black needed help connecting with their #following on social media.

  • Sleek and simplistic brand visuals will correlate with brand tone and voice

  • Daily posts with highlights for each design to showcase a different personality that can vibe

  • Identify key #hashtags that engage with target audience

The Approach

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SOCIAL MEDIA

Fashion startup Emerald Black wanted to launch their organic social media efforts, but the owner of the brand new fashion - not social. She enlisted the help of Ignite Marketing Solutions to put together the perfect social media strategy and the execute on her behalf.

We took a deep dive into the brand tone and voice to identify what types of visuals and hashtags the target audience would most likely engage with. We focused around sleek and sophistication - qualities of those individuals that dress to impress and brunch every Sunday. This direction drove enormous engagement with Emerald Black, who ended up selling out of their online inventory 1 week after the launch of Ignite's strategy. It also resulted in 120% MoM growth and a highlight on Vogue.com!

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Emerald Black

Results

325%

increase in eCommerce sales

120%

MoM organic following growth

Vogue.Com

highlight of brand

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